On this episode of Next Question, Katie Couric talks with Chief Marketing Officer of Endeavor, Bozoma Saint John. Boz has worked with huge brands like Pepsi and Apple – she was the first Black woman to present at an Apple conference in 2016, where she got an entire audience of tech nerds to dance in the aisles to the Sugarhill Gang. She and Katie discuss how the pandemic has caused people and brands to reevaluate their marketing strategies and narratives, and how we can move towards not just a new normal, but a better normal, through more authenticity from our leaders, from brands, and from ourselves. With politicians and with business leaders, there used to be a veneer over them, as if everything they say is carefully scripted and staged. But with the pandemic upending every part of our lives, people are looking to business and government leaders for comfort and genuine emotion now. “People want to see the humans,” Boz says. “They don’t care about perfection.”

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